We have seen it happening in other industries like the cellphone and camera industry where successful companies like Kodak and Blackberry disappeared overnight.
DISRUPTIVE INNOVATIONS JUST WIPED THEM OUT!
Could that happen in the construction industry?
Let’s have a closer look first what exactly disruptive innovations are:
They takes apart existing markets or products
And replace them with new technologies
And they are so advanced that they completely replace a product or market!
The construction industry is not an island as any other industry isn’t either. Disruptive innovation can put anyone at risk independent if you are a manufacturer, dealer or contractor or if you work for one.
How can we protect ourselves?
Eric Ries from McKinsey and Charlene Li from the Altimeter Group are highly respected experts in that matter. See what they have to say!
In conclusion, to function in a disruptive environment you have to fail productively to create new innovation, “live” a company culture where employees are truly engaging with their customers, and where latest technologies in construction and mobile automation are innovative and intuitive to use at the same time.
What is your opinion? Are you or your company taking steps in that direction? Do you have an example for your industry? What organizational changes need to be done?